Resume
Experience
Jan 2023- Present
Marketing & Communications Intern
CHASTAIN-SKILLMAN, INC.
Orlando, FL
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Participated in proposal coordination (RFP/RFQs) for both public and private sector clients; maintained an up-to-date proposal library that included resumes, project sheets, images, and graphics.
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Created visually captivating graphics for internal and external campaigns that effectively communicated complex engineering concepts, resulting in increased comprehension and audience engagement; bolstered campaign impact by sourcing relevant visual assets such as photos, illustrations, and videos.
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Led cross-functional initiatives with marketing interns to coordinate compelling digital marketing campaigns that showcased the firm’s services and projects while fostering client engagement.
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Utilized strategic market research to co-develop a comprehensive marketing strategy that strengthened the firm’s brand positioning and objectives.
August 2022- May 2023
Senior Marketing Analysis & Digital Media Intern
DASFLOW APPAREL CO.
Winter Park, FL
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Developed strategic advertising campaigns and assessed SEO performance, resulting in a 60% increase in website visitors, driving substantial organic growth.
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Proficiently managed WordPress and Squarespace website platforms, and improved user experience by increasing accessibility and guaranteeing a uniform design across web pages.
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Developed and improved monthly social media posting schedules that increased audience interaction and engagement to raise brand awareness.
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Worked collaboratively to connect approaches with corporate goals, especially in sustaining brand awareness and encouraging skill development within the team.
Education
University of Central Florida
Fall 2023
Bachelor of Science in Business Administration, Marketing
Orlando, FL
Through my academic pursuits, I have cultivated a profound interest in the field of digital marketing. In light of this passion, I have resolved to specialize in the areas of website strategy, implementation, and management, alongside database marketing, email marketing, social media marketing, and display advertising campaigns. My professional objectives involve the conception, creation, and maintenance of social brand awareness, in addition to the comprehensive tracking and reporting of all digital marketing initiatives, which includes the evaluation of outcomes vis-a-vis predetermined metrics such as return on investment (ROI) and key performance indicators (KPIs).
Professional Skillset
Adobe Creative Cloud
Web builder (Squarespace, WordPress & Wix)
Buffer
Canva
Microsoft Office
Google My Business
Languages
English (Proficient)
Spanish (Proficient)